We're taking tomatoes beyond ketchup - meet our new range
 We're taking tomatoes beyond ketchup - meet our new range

Introducing Heinz’s Culinary Tomatoes range: opening up Heinz’s tomatoes to everyone.

Using only the finest Heinz tomatoes - sun-ripened and grown in Italy for unparalleled flavour – the brand-new range includes chopped and peeled tomatoes, a classic pizza sauce and tomato puree, as well as a range of tomato bases for cooking sauces (passata, chilli, curry and frito), helping cooks to dish up a range of cuisines from around the world with convenience.

With recent research highlighting that seven out of the UK’s top 10 favourite dishes are tomato based, the new range will allow cooks to give their best-loved meals – from a pizza Margherita to shakshuka or chicken bhuna - a uniquely Heinz twist.


Caio Fontenele, Heinz New Ventures Director:
“We’re delighted to give Heinz tomato lovers even more access to our finest tomatoes, while offering inspiration for cooks to create new and delicious recipes in their kitchens.

“We’ve developed our brand new tomato collection to offer something for everyone, regardless of their cooking skills.

“For those who love cooking from scratch, we have our delicious Heinz tomatoes in peeled, chopped or puréed formats. And for those who need an extra culinary hand and want to skip the basic preparation, we have our tasty, ready-to-use tomato based cooking sauces.

“Our Heinz Passatas are perfect for creating classic pizzas and pastas, while our Chilli and Curry bases will help home cooks to explore cuisines, beyond Italian . We also have our signature Heinz Tomato Frito, containing fresh garlic and onions, cooked in olive oil to extract the best flavour, and already a success in other European countries”.


Discussing Heinz’s tomato history, Caio continues:

“When it comes to tomatoes, it just has to be Heinz. Ever since Henry J. Heinz first grew the seeds for the tomatoes that would become a staple in Heinz products across the world – from our iconic Heinz Tomato Ketchup, Heinz Cream of Tomato Soup, to our new Heinz Pasta Sauces -– we’ve been truly in love with our tomatoes.

“Our Heinz tomato masters’ obsession with quality and agricultural excellence inspired us to offer our tomatoes directly to customers, allowing everyone the chance to create their own pizzas or tomato curries with the unmistakable taste of Heinz”.


Of the launch, Gary King, Global Agricultural Developer at Heinz, said:

“As one of many Heinz Tomato Masters around the world, I’ve had a lifelong passion and dedication for our tomatoes, always searching for new ways to further improve their quality.

“Heinz’s tomatoes are incredibly unique. They are one of the most viscous tomatoes in the world, giving them their delicious, rich, thick, unmistakeable Heinz flavour. We’ve always grown our tomatoes using traditional methods and we’re as passionate about doing this today as we were back when it all began in 1869. As we say at Heinz, our tomatoes are grown, not made”.


The launch of the Culinary Tomatoes range is part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and grow its taste elevation platform around the world.


The full new Heinz Culinary Tomatoes range includes:

●          Heinz Chopped Tomatoes (400g) 

●          Heinz Chopped Tomatoes multipack (4x 400g) 

●          Heinz Peeled Tomatoes (400g) 

●          Heinz Classic Pizza Sauce (400g) 

●          Heinz Classic Passata (500g) 

●          Heinz Passata with Basil (500g) 

●          Heinz Curry Tomato Base (500g) 

●          Heinz Chilli Tomato Base (500g) 

●          Heinz Double Concentrated Tomato Puree (130g) 

●          Heinz Frito Tomato Base (500g) 

●          Heinz Finely Chopped Tomatoes (400g) 

The range has no added preservatives, additives, or sugar.

The new Heinz Culinary Tomatoes range is available now from ASDA stores nationwide, expanding to other retailers later this year. Prices at the sole discretion of the retailer.

For more information, visit www.heinz.co.uk/heinz-tomato-products

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