We’re on a mission to care for the world’s soils. 95%* of the food we eat relies on healthy soil but our soils are at risk and could be gone in as little as a generation if we don’t act.

*The Food and Agriculture Organization



Over 100 years of expertise goes into our growers guidelines. Covering practices such as soil health and water management. We know we need to grow 100% sustainably sourced ketchup tomatoes. Because irresistible taste starts with great soil.

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At our specialist research farm we are future-proofing our unique tomatoes through testing new sustainable practices and creating new Heinz tomato varieties. We do the research so you can keep enjoying our tasty ketchup, for generations to enjoy.

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What is regenerative agriculture?

What’s generally understood is that regenerative land management means restoring and enhancing the soils and ecosystems in a positive way ecologically. So that you leave the soil in a better state than when you started to grow your crops.
Healthy soil can be measured by the availability of water, presence of vital plant nutrients, thriving biodiversity and the nature around it. Our soils are living and breathing, regenerative agriculture takes into account many different factors to ensure soils stay healthy and ecosystems thrive.
We’re busy working with industry partners to establish regenerative practices and acting now to share and implement regenerative practices that we know to be part of the solution.

Why does regenerative agriculture help protect soil?

Regenerative agriculture isn’t just kind to soil. It actually aims to build the soil, strengthening and enhancing soil organic matter. This rejuvenated soil then passes on this “goodness” to help produce the high-quality ketchup tomatoes we grow.
At Heinz, we know that the irresistible taste of some of our most iconic products such as Heinz Tomato Ketchup, starts with having great soil. Healthy soils are crucial as they provide the nutrients and water needed to grow healthy and plentiful crops.

How can regenerative agriculture help farmers?

Regenerative agriculture has the potential to offer a win-win for growers, the environment and broader society. It offers benefits for farmers in terms of increased yields and lower costs, as well as improved resiliency to harsh climate impacts and financial instability, while also improving the longer-term health of the lands which they farm. Regenerative agriculture helps us to reverse soil degradation and other environmental damage, resulting in a healthier outcome for the planet, and for people.

How can regenerative agriculture help reduce climate change?

We need to allow soil to “breathe”. Growing one type of crop in the same soil for a long period of time was never something that nature intended. It steadily reduces soil health, creating a cycle of reliance on artificial fertilizers. Healthy soil, on the other hand, that’s supported naturally by grazing animals, for example, actually has a positive effect.
Healthy soils that are farmed regeneratively can absorb huge amounts of carbon as it is stored in the ground and ‘feeds’ the organisms underground. With this, greenhouse gas emissions are reduced which is an important factor to help combat the impacts of climate change. The transition to regenerative farming is one of our key pillars in helping us achieve our target of becoming net-zero by 2050.

What are Heinz’s regenerative agriculture goals?

We are on a journey to support our growers and suppliers – helping transition their existing practices to approaches that support regenerative outcomes. We’ve been working closely with our suppliers in Spain, California & Brazil to improve their soil health, encouraging the adoption of crop rotations, introduction of organic manures, and the use of cover crops. This is all designed to replenish the soil gradually and naturally.
We are learning more about soil with every ketchup tomato we grow. And while there is a lot we do know and are working to improve now, there is also a lot we are still discovering. This is why we’re working so closely with the Sustainable Agriculture Initiative (SAI) Platform, who lead on sustainable and regenerative agricultural practices. As a founding member of SAI’s new Regenerative Agriculture Programme, we are working to build and share best practices and knowledge to a wider group of growers around the globe. Our collaborative work ensures we can all look forward to enjoying delicious, nutritious Heinz Tomato Ketchup and other tasty foods for generations to come.




Decades of over-tilling have left Spain’s normally rich soil, hard and impenetrable. But by intermittently planting different crops to break down and improve the topsoil, we’ve helped increase soil health and doubled tomato yields in just eight years.

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California Cover

After harvest, soil was tired and lacking in nutrients. So instead of planting more tomatoes, we alternated with other crops, like grasses to feed and build back the soil’s nutrients. Boosting tomato harvests and protecting soil in the future.

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Overhead watering systems were not getting enough nutrients to the soil to feed our tomatoes. By starving them a little, they sent their roots further into the soil as they dug for water. Consequently, making stronger, higher yielding tomatoes.

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