Heinz x Absolut Vodka
Heinz & Absolut Vodka join forces on ultimate pasta recipe loved by supermodels
 Heinz x Absolut Vodka

Get your hands on our Heinz x Absolut Tomato Vodka Pasta Sauce here!

In what is set to be one of the most unexpected partnerships of the year, the purveyors of some of the finest food and drink in the land - Heinz and Absolut Vodka - have joined forces to make the dreams of Pasta alla Vodka lovers come true.

Pasta alla Vodka had one of its biggest moments in history in 2020, when a certain supermodel and influencer created a viral sensation with their social media recipe for spicy vodka pasta, becoming one of the trendiest recipes on TikTok and Instagram.

Now, one of the most iconic tomato sauce brands, Heinz, and one of the most iconic premium vodka brands, Absolut Vodka, are bringing their own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.

The new recipe makes Heinz, who has previously admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game after over 150 years of creating world-renowned tomato-based products, predictably late to the Pasta alla Vodka party. But the result is absolutely good.

A match made in pasta heaven, the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce.  During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.

Simply warm the sauce through your cooked pasta on the hob, and you’ll be dining like a supermodel in no time. 

A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar. However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, with your purchase arriving ahead of its official supermarket launch.  

Heinz x Absolut Tomato Vodka Pasta Sauce.

Absolutely Heinz. Ridiculously good.

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