Heinz Launches Edchup

Heinz Launches Edchup
Heinz Tomato Ketchup superfan Ed Sheeran is celebrating Heinz’s 150th birthday in style with the launch of his very own Heinz Tomato Ketchup.

Heinz Tomato Ketchup superfan Ed Sheeran is celebrating Heinz’s 150th birthday in style with the launch of his very own Heinz Tomato Ketchup – complete with a special Ed inspired tomato emoji on every bottle of Heinz Tomato ‘Edchup’.

Ed’s long been a fan of Heinz Tomato Ketchup with many posts extolling his love for the brand, and even has the brand’s label tattooed on his arm. In April, Heinz Tomato Ketchup superfan Ed Sheeran reached out to the ketchup kings on Instagram saying he had an idea for a TV ad. Heinz’s people called Ed’s people and the rest is history..