Planters Through Time
Scroll down to explore key moments and vintage ads from Planter's century-long history. Or jump ahead to a specific time.
Obici, along with his friend and business partner, Mario Peruzzi, founded Planters Peanut Company in Wilkes-Barre, PA
Planters introduced semitransparent bags that enhanced the freshness and allowed people to preview the peanuts inside.
Obici built his first mass-processing plant in Suffolk, VA.
Mr. Peanut was born when schoolboy Antonio Gentile submitted his sketch to win the Planters contest for a brand icon. A commercial artist later added a top hat, a monocle and a cane.
Planters first advertised in the Saturday Evening Post, becoming the first roasted nut ever advertised
Planters introduced the “Nickel Lunch” campaign, selling one-ounce bags of freshly packaged peanuts for 5 cents
Planters Cocktail Peanuts are introduced in an 8-ounce vacuum-sealed can, which later became the signature can.
Planters stores opened in cities across the country, including a shop along Atlantic City’s boardwalk.
The first Mr. Peanut billboard appeared in Times Square.
The first TV commercials featuring Mr. Peanut aired nationwide.
Standard Brands, Inc. acquired the Planters Nut & Chocolate Company.
Planters introduced Dry Roasted Peanuts, oven roasted and seasoned with Planters proprietary spice blend.
Mr. Peanut was a star attraction at the New York World’s Fair.
The Peanut Pals organization, a nonprofit group dedicated to collecting Mr. Peanut and Planters memorabilia, was founded.
Standard Brands merged with Nabisco to form Nabisco Brands.
Planters introduced Honey Roasted Peanuts and Cashew Mix.
Mr. Peanut appeared in the Macy’s Thanksgiving Day Parade®.
Planters Trail Mix was introduced.
The NUTmobile made its debut.
The family of Nabisco brands was integrated into the Kraft Foods business worldwide.
Mr. Peanut earned a spot on Madison Avenue’s Advertising Walk of Fame.
Planters introduced NUT-rition ™, a new line of snack nuts specifically blended to meet important nutrition and wellness needs.
Planters celebrates 100 years of Fresh Taste.
Planters launches the Power of the Peanut Campaign.
New NUTmobile fleet hits the road.
Planters launches Dessert-Inspired Mixes.
Heinz purchases Kraft, forming the KraftHeinz Company.
Mr. Peanut celebrates his 100th birthday.