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Heinz In The News: May 2014

14 May 2014 

Classic British family brands stay top of the shops

McVitie’s has kept its instantly recognisable, corn-embellished logo for more than 200 years


Katie Gibbons

Published at 12:01AM, May 14 2014

They are the brands that saw many through their childhood, and classic British labels remain the favourites in our shopping baskets as shoppers shun foreign brands, research has found.

Sales of British-brand groceries are growing twice as fast as international competitors, as shoppers seek out new products to match modern tastes, disguised in the comforting packaging of childhood, according to the branding company Kantar Worldpanel.

The ten most popular food brands in the UK comprise six British labels that many grandparents would remember with fondness.

Warburtons, Britain’s largest bakers that began as a small bread shop in Bolton in 1870, continues to be the country’s most loved brand. Its items are picked up on average 25 times a year by 86 per cent of British households. McVitie’s, which has kept its instantly recognisable, corn-embellished logo for more than 200 years, came second and is bought 14 times a year by 89 per cent of households.

The Hovis boy and his rickety bike are still attracting customers, with Hovis products bought 15 times a year by 74 per cent of households, and Cadbury remains a purple beacon, regularly bought by 73 per cent of households each year.

The foreign exceptions are the American labels Coca-Cola, Heinz and Birds Eye, and the German brand Müller, which has a dairy in Shropshire.

Nescafé, the French mega-brand Nestlé’s caffeinated offspring, is 20th in the supermarket popularity contest, with 54 per cent of Britons buying its products on average eight times a year. Aunt Bessie, originally from America’s deep south, ranks number 13.

Edward Garner, an analyst at Kantar, said: “It’s a balance between sticking to the comforting ethos of a well loved almost nostalgic brand and being innovative with the product. Take McVitie’s, they’ve had the same logo for decades, but are leading the market when it comes to things like breakfast biscuits.”

While the proportion of spend on food and drink has fallen from 24 per cent in the early 1960s to 9 per cent now — because of the rising cost of energy, transport and housing — people still prefer to buy familiar brands.

“UK brands with heritage and traditional values have not been displaced and remain much loved, in fact increasingly so, despite the popularity of discount retailers,” Mr Garner said.

“It isn’t simply a case of resting on laurels. The leading UK brand in our ranking is Warburtons which comes from a company that is still family-owned. Historically, it existed purely in the bread market. Now the brand appears in six markets including tortilla wraps and savoury snacks, which have helped its connection with the public.”

Mark Simester, marketing director at Warburtons, said: “ We are committed to meeting the needs of families with exciting innovations and engaging marketing campaigns, and this accolade reflects this.”

14 May 2014

Top 10 facts about baked beans

Henry John Heinz, founder of the HJ Heinz company, famed, among other varieties, for its baked beans, was born on May 14, 1919.

By: William Hartston

Published: Wed, May 14, 2014 

(Image by Getty)

Baked beans can be enjoyed on toast, as a side dish or as part of a variety of other recipes.

1. There are approximately 465 beans in a standard 415gm can of Heinz beans.

2. The earliest reference to baked beans was in 1832 in a book called American Frugal Housewife.

3. The world record for eating six pounds of baked beans is 1min 48sec by Don Lerman of New York.

4. The Baked Beans Long Course record for eating 8.4lb is 2min 47sec by Sonya Thomas.

5. In April in the House of Lords, Viscount Simon asked Baroness Verma whether smelly emissions from baked beans contribute to global warming.

6. The energy minister said he raised an important point and we do need to moderate our behaviour.

7. The 1967 album The Who Sell Out by The Who featured on its cover a picture of Roger Daltrey sitting in a tub full of Heinz Baked Beanz.

8. In the same year, Heinz launched the slogan Beanz Meanz Heinz, which was recently voted the top advertising slogan of all time.

9. The phrase was created by Maurice Drake, who said it was “written over two pints of beer in The Victoria pub in Mornington Crescent”.

10. One can of Heinz baked beans is sold in the UK every 17 seconds.