From sustainable agriculture and energy-efficient manufacturing
processes to eco-friendly packaging initiatives, we're proving that
good business is compatible with environmental stewardship.
PET Heinz Tomato Ketchup bottle
Having spearheaded the Top Down bottle revolution, our Heinz
Tomato Ketchup bottle enjoyed a re-design that engineered
sustainability in with brand reinforcement.
Switching to crystal-clear PET plastic emphasises the naturally
rich red Heinz tomatoes. This in addition to a weight saving of
between 10% and 16% per bottle, depending on size. We have also
reduced our carbon footprint by sourcing our bottles locally and
not transporting them across Europe.
These changes save close to 340 tonnes of plastic each year and
the switch to PET makes recycling easier.
Heinz Tomato Ketchup and Benfica do Ribatejo, Portugal -
McDonald's Flagship Farms
McDonald's Flagship Farms initiative has been developed in
co-operation with the Food Animal Initiative. Its purpose is to
showcase good agricultural practices which are
environmentally sound, economically
valuable and ethically
acceptable. Close collaboration enables sustainable
production, while benefitting both the farmer and the producer by
sharing and implementing good practice.
Working in partnership with Benfica do Ribatejo estate, we use
best practice in water, agrochemical use, producer incomes
and food safety when producing tomatoes which are made
into Heinz Tomato Ketchup.
You'll find some of our successes outlined.
- Soil testing for nutrients is undertaken prior to the planting
of tomatoes to ensure the correct level of crop protection products
- Selection of the highest quality Heinz tomato seed varieties
enables us to reduce the requirement for crop protection
- We use only 1/5th of allowed EU crop protection
products and prohibit the use of those which don't meet Heinz's
- Over the last 10 years drip irrigation has reduced water usage
by over 50%
Download full case study as PDF - Click here.