Heinz has always taken nutrition seriously. Our commitment to
producing great tasting food from quality ingredients, without the
use of artificial colours and flavours is part of our Company's
philosophy.
We recognise the health concerns over the rise in obesity and
the clear consensus of expert opinion that heart disease, high
blood pressure and diabetes are directly linked to excess
weight.
Because of this, we remain committed to making a positive
contribution through a four-point plan.
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Reformulating existing Heinz varieties as well as launching new
innovations that offer healthier options
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Providing more and clearer information about Nutrition
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Adopting voluntary measures on the marketing and advertising of
food to children
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Promoting greater physical activity, sports and healthier
lifestyles, especially in the workplace
Reformulating existing varieties and new
innovations
You will find the majority of our foods are low in fat and
sugar. Varieties such as Heinz Beanz are also a good source
of protein and rich in fibre.
Over a period of more than 20 years, we have progressively
reduced the amount of added sugar and salt in our recipes which has
been publicly recognised by the Food Standards
Agency (FSA) and health campaigners.
In recent years, we have cut the level of added salt in
Heinz Beanz by 32%, in Heinz Spaghetti by 45%, in Heinz
Soups by 39% and in Kid's Pasta ranges by over
60%.
As well as our extensive range of Weight Watchers from
Heinz varieties, we have reduced and light versions of a
number of our most popular products.
Heinz Tomato Ketchup
Our standard ketchup recipe now matches the revised FSA salt
reduction target set for 2010. It still provides all the taste but
with considerably less salt. In addition we also offer a Reduced
Sugar & Salt Ketchup variety. Our work continues as we drive
salt reductions in line with changes in consumer taste.
Heinz Reduced Sugar & Salt Snap Pots
Beanz
Following the successful launch of Heinz Beanz Snap Pots, you
can now buy Reduced Sugar & Salt Beanz Snap Pots. The product
follows the great taste of Heinz Beanz but with 30% less sugar and
25% less salt than the standard recipe, and without artificial
sweeteners or substitutes.
Providing more and clearer information about
Nutrition
We are committed to providing clear labelling and we were one of
the first food companies to introduce full Nutrition information
more than 20 years ago.
In 2004, we added information on the salt content per serving
relative to the Government guideline of 6g per day, or the relevant
lower target for our kid's ranges. We also provide details of
Guideline Daily Amounts as part of the Nutrition Information
on-pack.
Adopting voluntary measures on the marketing and
advertising of food to children
Five years ago, we established worldwide voluntary guidelines
covering marketing and communications. Measures include,
products that are inappropriate for children should not be
advertised or promoted to children and communications media should
not be directed solely to pre-school children and more.
Promoting greater physical activity, sports and
healthier lifestyles, especially in the workplace
In 2005, we teamed up with the British Heart Foundation as part
of a Well@Work programme supported by Sport England and the
Department of Health.
Our programme aims to highlight ways of improving diet,
increasing physical activity and reducing smoking as well as
increasing alcohol awareness among employees at our largest
European manufacturing centre located near Wigan, Lancashire.
We have also introduced a Cycle-to-Work Scheme and held
pedometer challenges across the site as part of our commitment to
Health & Wellness.
Food
Standards Agency
We work in partnership with the Foods Standards Agency which is
an independent Government agency set up by an Act of Parliament in
2000 to protect the public's health and consumer interests in
relation to food.
You will find we produce ranges that are free from the six
artificial colours of concern.
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