Heinz has always taken nutrition seriously. Our commitment to
producing great tasting food from quality ingredients, without the
use of artificial colours and flavours is part of our Company's
philosophy.
We recognise the health concerns over the rise in obesity and
the clear consensus of expert opinion that heart disease, high
blood pressure and diabetes are directly linked to excess
weight.
Because of this, we remain committed to making a positive
contribution through a four-point plan.
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Reformulating existing Heinz varieties as well as launching new
innovations that offer healthier options
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Providing more and clearer information about Nutrition
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Adopting voluntary measures on the marketing and advertising of
food to children
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Promoting greater physical activity, sports and healthier
lifestyles, especially in the workplace
Reformulating existing varieties and new
innovations
You will find the majority of our foods are low in fat and
sugar. Varieties such as Heinz Beanz are also a good source
of protein and rich in fibre.
Heinz has long been committed to progressive salt reduction as
well as an active partnership with the Food Standards Agency and
their salt awareness campaigns. More recently, Heinz signed up as a
Department of Health Responsibility Deal partner on a range of
health and wellbeing measures including salt reduction.
Our Heinz Beanz, Pasta and Soup recipes meet the voluntary salt
targets for 2010, and many of these varieties already meet the 2012
targets as we progressively look to further reduce levels of salt.
Heinz Tomato Ketchup also matches the 2010 salt target while heinz
Salad Cream and HP Sauce already meet the salt targets for
2012.
All our Weight Watchers from Heinz frozen ready meals fall
within the Department of Health Responsibility Deal 2010 target,
with most recipes already with the 2012 target average. All are
within the 2012 maximum target.
We first kicked off our salt reduction work as long ago as 1986,
and since 1997 we have dropped the salt by 40% in heinz Beanz, 39%
in Cream of Tomato Soup, 63% in pasta shapes, 38% in Heinz Salad
Cream, 51% in HP Sauce and 29% in Heinz Tomato Ketchup. They still
provide all the taste, but with considerably less salt.
We continue to offer many of our most popular varieties with
recipes that provide further reductions on salt and sugar vs. our
standard products but without the addition of artificial sweetners
or salt substitutes. This year we introduced four varieties of
our classic soup favourites, including Cream of Tomato, Cream of
Chicken, Cream of Mushroom and Vegetable with reduce salt
recipes.
Our work continues as we drive further salt reductions in line
with changes in consumer taste.
Providing more and clearer information about
Nutrition
We are committed to providing clear labelling and we were one of
the first food companies to introduce full Nutrition information
more than 25 years ago.
In 2004, we added information on the salt content per serving
relative to the Government guideline of 6g per day, or the relevant
lower target for our kid's ranges. We also provide details of
Guideline Daily Amounts as part of the Nutrition Information
on-pack.
Adopting voluntary measures on the marketing and
advertising of food to children
Almost 10 years ago, we established worldwide voluntary
guidelines covering marketing and communications. Measures
include, products that are inappropriate for children should not be
advertised or promoted to children and communications media should
not be directed solely to pre-school children and more.
Promoting greater physical activity, sports and
healthier lifestyles, especially in the workplace
In 2005, we teamed up with the British Heart Foundation as part
of a Well@Work programme supported by Sport England and the
Department of Health.
Our programme aims to highlight ways of improving diet,
increasing physical activity and reducing smoking as well as
increasing alcohol awareness among employees at our largest
European manufacturing centre located near Wigan, Lancashire.
We have also introduced a Cycle-to-Work Scheme and held
pedometer challenges across the site as part of our commitment to
Health & Wellness.
Food
Standards Agency
We work in partnership with the Foods Standards Agency which is
an independent Government agency set up by an Act of Parliament in
2000 to protect the public's health and consumer interests in
relation to food.
You will find we produce ranges that are free from the six
artificial colours of concern.
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