Heinz has always taken nutrition seriously. Our commitment to
producing great tasting food from quality ingredients, without the
use of artificial colours and flavours is part of our Company's
We recognise the health concerns over the rise in obesity and
the clear consensus of expert opinion that heart disease, high
blood pressure and diabetes are directly linked to excess
Because of this, we remain committed to making a positive
contribution through a four-point plan.
Reformulating existing Heinz varieties as well as launching new
innovations that offer healthier options
Providing more and clearer information about Nutrition
Adopting voluntary measures on the marketing and advertising of
food to children
Promoting greater physical activity, sports and healthier
lifestyles, especially in the workplace
Heinz and healthier choices
Heinz is committed to continuing salt reductions across
standard varieties as well as offering further reduced salt
Our Heinz Beanz, Pasta and Soup recipes meet the
Department of Health Responsibility Deal salt targets for 2010, and
many of these varieties already meet the 2012 targets as we
progressively look to further reduce levels of
Heinz Tomato Ketchup also matches the 2010 salt target
while Heinz Salad Cream and HP Sauce already meet the salt targets
All our Weight Watchers from Heinz frozen ready meals fall
within the 2010 salt target with most recipes already within the
2012 target average. All are within the 2012 maximum
Heinz first started a programme of salt reduction work as
long ago as 1986, and since 1997 we have dropped the salt by 40% in
Heinz Beanz, 39% in Cream of Tomato Soup, 63% in Pasta Shapes, 38%
in Heinz Salad Cream, 51% in HP Sauce and 29% in Heinz Tomato
Ketchup. They still provide all the taste but with considerably
In addition we continue to offer many of our most popular
varieties with recipes that provide further reductions in salt and
sugar vs. our standard products but without the addition of
artificial sweeteners or salt substitutes.
In 2010 we introduced varieties of our Classic Soup
favourites including Cream of Tomato, and Cream of Chicken with 25%
less salt than standard recipes, but still with the great taste
consumers expect from a Heinz Classic Soup.
Heinz has long been committed to progressive salt
reduction as well as being an active partner in salt awareness
campaigns. Our work continues as we drive further salt reductions
in line with changes in consumer taste with the aim of meeting or
surpassing the 2012 salt targets by the end of 2012.
You can read more about our commitments as part of the
Department of Health's Responsibility Deal here.
Providing more and clearer information about
We are committed to providing clear labelling and we were one of
the first food companies to introduce full Nutrition information
more than 25 years ago.
In 2004, we added information on the salt content per serving
relative to the Government guideline of 6g per day, or the relevant
lower target for our kid's ranges. We also provide details of
Guideline Daily Amounts as part of the Nutrition Information
Adopting voluntary measures on the marketing and
advertising of food to children
Almost 10 years ago, we established worldwide voluntary
guidelines covering marketing and communications. Measures
include, products that are inappropriate for children should not be
advertised or promoted to children and communications media should
not be directed solely to pre-school children and more.
Promoting greater physical activity, sports and
healthier lifestyles, especially in the workplace
In 2005, we teamed up with the British Heart Foundation as part
of a Well@Work programme supported by Sport England and the
Department of Health.
Our programme aims to highlight ways of improving diet,
increasing physical activity and reducing smoking as well as
increasing alcohol awareness among employees at our largest
European manufacturing centre located near Wigan, Lancashire.
We have also introduced a Cycle-to-Work Scheme and held
pedometer challenges across the site as part of our commitment to
Health & Wellness.
We work in partnership with the Foods Standards Agency which is
an independent Government agency set up by an Act of Parliament in
2000 to protect the public's health and consumer interests in
relation to food.
You will find we produce ranges that are free from the six
artificial colours of concern.